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Are star parents using their kids?

How celeb children are now part of promotional campaigns

By Preeti Arora . Buzz18 Mar 05, 2008

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Ajay Devgan and Kajol

Ajay Devgan and Kajol are a couple who keep their distance from the media. Their social circle is also generally restricted to people not related from the industry. Thankfully we were never subjected to pictures of Nysa’s first birthday or Ajay dropping her off to school.

Of course once U, Me Aur Hum was launched the scenario was different. Everybody got to read these oh-so-cute press releases about how Ajay was missing Nysa so he would wind up the shoot early. Or he was adamant about not shooting on Sunday so that his daughter wouldn’t miss him too much.

Now for the music launch of U, Me Aur Hum Nysa has made her first public appearance. For commercials, Ajay and Kajol have promoted themselves as a couple but when it comes to promoting their film, the Devgan family branding seems to be the best bet.

If it doesn’t work our sympathies are with them but if it does work then guess Amitabh will be even more keen for Aishwarya to produce the family heir and soon.

Next Page: Shahid Kapur’s step family

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