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BOX OFFICE: Hits and misses

At the end of Q1, here's what has worked and what hasn't

By Johnny Vaz . Buzz18 Apr 12, 2008

Trade anaylist Atul Mohan says, "In comparison to the last two years' collection the first quarter of 2008 has not been good enough for the industry. Except for Jodhaa Akbar and Race, most of the films turned out to be average grossers."

But things are improving in terms of marketing films in other countries. Atul further adds, "Now that Indian films are releasing in Pakistan, producers are expecting more money. Films that are expected to do well in the next quarter are Tashan, Bhoothnath, Love Story 2050, Gajini, Yuvraaj, Singh Is Kinng, Bachna Yeh Haseeno and so on."

Hits of 2008

Ashutosh Gowariker's Jodhaa Akbar was made on a budget of about Rs 50 crore which included the publicity campaign as well. In India, the film earned about Rs 60 crore. The collections were better overseas. [READ REVIEW: Jodhaa... is a must watch]

Abbas Mustan's Race was made with a budget of Rs 35 crore (approx) including publicity campaign. The film did a fairly good business of Rs 40 crore. The overseas collections including those in Pakistan were also good. [READ REVIEW: A long but thrilling Race]

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comments

Does dropping a "hetch" make you god? When will north indian realize that they don't lay down the rules.

V Apr 15, 2008 at 12:34 PM

Man, it is not "bhoothnath".. Its "bhootnath".. Wen wud u south indians lose that "hetch"??? Lol..

sbharti Apr 14, 2008 at 11:32 PM

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