Katrina goes the Kareena way
PepsiCo has signed Bollywood's actress Katrina Kaif, who gave huge hits like Namastey London and Welcome last year, as its brand ambassador for its popular mango juice drink brand Slice.
"I am extremely proud to be associated with Slice. When the brand approached me, I readily agreed because it is the best tasting mango drink and has been my favourite for a long time. Its taste makes it a perfect drink suitable for all occasions," said Katrina in a press release.
With this, Katrina, who will be seen in a completely different avatar in Abbas-Mustan's Race, becomes the first brand ambassador for Slice.
"Slice enjoys high salience in the Indian market. We are delighted to associate with Katrina as the brand ambassador for Slice and are positive that she will help build the brand's connect with our core consumers," said Homi Battiwalla, vice president, Emerging Categories, PepsiCo India.
