Home » Bollywood » King Khan creates history

King Khan creates history

Stardom merges with sports at this new store

By IBNLive . May 10, 2008

Comments [0]

E-mail

Photo by: IBNLive

Reebok India on Friday created history of sorts by bringing sports and stardom together.
The official merchandise partner for Kolkata Knight Riders, the IPL team owned by Bollywood star Shahrukh Khan, invited Khan to open its first Knight Riders store on Sarat Bose Road in Kolkata. Knight Rider's fanatics were bowled over at this unexpected treat.

Up for grabs at the store were specially designed Knight Riders footwear and apparel fan gear. The line is complete with accessories like caps, headbands, wristbands, bag packs etc. The merchandise is also available at Reebok stores across the country at a price band of Rs 149 to Rs 1899.

Speaking on the occasion, Subhinder Singh, Managing Director, Reebok India Company said, "It's pure passion and zeal which drives Reebok as a brand and we see a parallel in Shahrukh's Knight Riders with their courage, captivating spirit and endearing attitude coming in to play. As a sports brand we believe in fulfilling potential and we strive hard to provide the best to our athletes and our consumers. With this store which embodies the spirit of Knight Riders we invite everyone to be a part of this astonishing fervor and be the 12th man."

Shahrukh Khan's message to his fans was clear, "Be a Knight with Reebok." The actor inaugurated the first store.

MUST READ

Shopper's Stop in SRK's brand kitty

Never. Ever. Not in this lifetime

Post Comment

Don't be rude or interrupt others who are having a conversation. Ethnic slurs, personal insults and abuses are rather uncool. Criticise, but know where to draw the line. No point putting in personal details or links, we won't publish them. Try and write in English and please, stick to the point!

Name	City

E-mail

Comment	200 charc max

Disclaimer: All the content posted under the 'Comments' category are made by the readers of Buzz18, unless specified otherwise. Buzz18 is not responsible for the opinions of the readers and the content posted by the readers are not representative of the views and opinions of Buzz18.