REVIEW: Be Kind Rewind
Ideally most filmmakers set out to entertain you. That's their way of making you happy. It also ensures their next project because filmmaking is probably one of the toughest professions in which one can secure a foothold. Then to retain your slot is an even more Herculean task. Alternatively, a director can choose to make you cry or laugh because he's confident of impressing you with his skills.
But once in a while there comes a film, which breaks all norms. And Be Kind Rewind is one of them. Ten minutes into the film and you realise one thing - the director (Michael Gondry) must have had a great time while making the film. And with good reasons…
Synopsis
Mr. Fletcher (Danny Glover) is a small video library owner in the small town of Passaic New Jersey. He decides to take off for a few days leaving his store in the hands of his well-meaning but slow-on-the -uptake assistant Mike (Mos Def). Mr Fletcher has only one word of advice for Mike and that is to keep Jerry out of the store. Unfortunately as soon as Mr Fletcher leaves town, Jerry (Jack Black) comes to the store. He wants to sabotage the town's power plant. Coming from anybody else this would come through as a ridiculous proposition but where Jack Black is concerned it's totally convincing. Unfortunately a freak accident happens at the power plant. And Jerry's brain gets magnetised. So when he walks into the video library every single VHS cassette goes blank. Which is a major catastrophe for a small library on the brink of closure.
But Jack gets the bright idea that they should re-shoot these films since most of the clients haven't seen the original. They begin with the all-time hit Ghostbusters. Jerry is convinced that their clients will beat them up but surprise, surprise the clients swallow these short, homegrown spoofs with obvious delight.
Next: Why this film is such fun!
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